BuzD Presence Analytics
...because the world is abuzz with information.

Analytics:

Explore The Potential

Understanding flow rates is essential

BuzD Traffic Analysis delivers real facts about the people in and around your location.

• How many people pass your location each day?
• How many come into your store?
• How well do you engage with those that visit?

BuzD Traffic Analysis provides you with the facts that answer these questions.

Store Visits

How long do customers stay?

Measuring passing traffic is a great start but you need to dig deeper in order to gain value

- Do visitors come into your location then leave quickly?

Being able to measure how long visitors stay provides a valuable insight into your customers behaviour. Customers that stay longer will generally consume more of your product or services. Understanding how long people stay can be a measure of your store layout and employee effectiveness.

Engaged Customers

Customer engagement increases sales

Analysing the relationship between how long a customer stays and how much they spend offers key insights into how well your staff are engaging your customers. Tracking sales against engagement levels often provides an insight into the effectiveness of your staff.

Effective customer engagement not only leads to increased sales, it will help build customer satisfaction and in turn return rates customer loyalty.

Traffic Share

What is your potential?

Is your store located in the right area or is your marketing effective? Without BuzD Presence Analytics all you can do is guess what your share of passing traffic might be. By measuring your ratio of passing traffic against customer visits you are able to quickly assess whether a new window display is working or whether the latest campaign is brining people into your store. Why would you wait until the end of the month to judge only by sales results. Your marketing may be bringing people into your location, but are they staying?...

Customer Engagement

How effectively are you engaging your visitors?

How long a visitor stays in your location says a lot and can be a direct influence on spend levels. Understanding whether customers just pop in then out again (bounce rate), come in and stay for a short time, or spend quality time engaged with your staff may be a big factor influencing your bottom line.

With insights like those provided by BuzD you can now measure customer engagement in depth.

Customer Loyalty

How many of your customers return?

Measuring passing traffic is a great start but we need to dig deeper in order to gain value. Do you know what percentage of visitors are net new or have visited before?

- Do your customers return, and if so how often do they visit?
- Are you attracting new visitors to help grow your business?

Understanding these ratios provides an excellent basis on which you can build your marketing events, campaigns, and customer loyalty programs.

Weekly Splits

Is my marketing effective

Is your store located in the right area or is your marketing effective? Without BuzD Presence Analytics all you can do is guess what your share of passing traffic might be. By measuring your ratio of passing traffic against customer visits you are able to quickly assess whether a new window display is working or whether the latest campaign is brining people into your store. Why would you wait until the end of the month to judge only by sales results. Your marketing may be bringing people into your location, but are they staying?...

Features:

Variation Analysis

Why does one area outperform another?

A-B Testing provides the means by which you can measure locations not simply by sales data alone. By utilising A-B tests we can now compare performance based on facts about traffic levels, visit duration, engagement levels and much more. Whether you want to compare the differences between locations or the differences between departments, BuzD provides the tools to make this possible. Is performance linked to location, employee behaviour, store layout etc.. These and many other answers will start to show themselves through detailed analysis.

Traffic Flow

Is your store layout optimal?

How do you measure the one area against another in your location? Do you simply rely on the quantity of products sold from that area, or do you measure how long people stay in the area. By utilising BuzD Hot Spot analysis you can see where traffic congestion areas are, find out how long people have to wait in queues and much more.

By understanding how people move around within your location the guess work is taken out of where to place premium merchandise and how to direct traffic along the path you most desire. This results in bigger basket share.

Dwell Times

Where do most people spend time?

Do your customers spend more time in one or two areas within your location? Why is this? Is the area confusing or is it really engaging? Understanding how long the average person spends within a given area provides you with the knowledge on where to either simplify the layout, or even better, place high value products next to fast moving ones in order to increase revenues and the bottom line.

Layout and Traffic Flow

Direct your customer movements

Measuring passing traffic is a great start but we need to dig deeper in order to gain value. Do you know what percentage of visitors are net new or have visited before? - Do your customers return, and if so how often do they visit? - Are you attracting new visitors to help grow your business? Understanding these ratios provides an excellent basis on which you can build your marketing events, campaigns, and customer loyalty programs.

Advanced:

Marketing Campaigns and Event Overlays

One convenient location for comparison

When you use BuzD Presence Analytics there is no need to download traffic data and marketing calendars then spend hours setting up complex spreadsheets in order to demonstrate the effectiveness of a marketing campaign or event. The BuzD dashboard allows you to build your marketing and event schedule and display traffic figures directly mapped onto your events. Forget about long hours playing around with lookup tables and Photoshop overlays... we do all the hard work for you.

Comprehensive Reporting

Traffic, Marketing and Sales

When you use BuzD Presence Analytics there is no need to download traffic data and marketing calendars then spend hours setting up complex spreadsheets in order to demonstrate the effectiveness of a marketing campaign or event. The BuzD dashboard allows you to build your marketing and event schedule and display traffic figures directly mapped onto your events. Forget about long hours playing around with lookup tables and Photoshop overlays... we do all the hard work for you.

VIP Alerts

"Welcome back Mrs Smith"

The BuzD VIP Alert system monitors for known customer presence. Whenever a customer is observed within your location a welcome is sent to the customer and an "Alert" that the customer has returned is sent to the location manager and/or all local staff. There are many uses for the VIP Alert system, including unwanted visitor alerts at sports stadiums etc.. In the case of a VIP welcome message, this brings that feeling of the old corner store back when the store manager knew all of their customers. Making the customer feel welcome goes a long way to building loyalty.

MiniSensor:

Low profile Sensor with integrated antennas

The BuzD MiniSensor is IEEE802.11n/g/b standards-based, and operate on both 2.4 GHz b/g/n and 5 GHz a/n spectrums. Supporting the latest 802.11 technology.

The BuzD MiniSensor is a next generation mini form factor analytics sensor, perfect for discrete installations, such as on stock shelves. Supporting MIMO technology with spatial streams, this analytics sensor provides association rates of up to 150 Mbps.

The BuzD MiniSensor has been designed specifically with real-time analytics in mind. The firmware and antenna design have been optimized to provide the most highly accurate dedicated analytics sensor on the market. Designed and built by BuzD, the MiniSensor may be deployed in sensor only mode, and through a small software upgrade may be upgraded at a later date to perform as both a sensor and highly secure Wi-Fi Access Point.

Deploying the BuzD MiniSensor in sensor only mode reduces the cost of implementation and where customers have already deployed a Wi-Fi solution keeps the cost to a minimum while ensuring the best analytics sensor designed specifically for Presence Analytics.

• Delivers up to 150Mbps wireless data rate.
• Supports multiple working mode: AP, Router, Client.
• Supports 64/128-bit WEP, WPA & WPA2 security modes.
• Provides one Ethernet Port plus one PoE Ethernet Port.
• Supports Power over USB and Power over Ethernet.
• Includes a USB cable and power supply

Specifications
CPU	Atheros AR9330 - MIPS 24Kc V7.4 400Mhz
Ram	DDR 64MB
Rom	16M
Interface	2 100mbit/s RJ-45 (LAN/WAN) 1 x USB (power)
LED	Red and green
Wireless	IEEE802.11n/g/b
Button	Press to toggle wireless radio
Antenna	Inverted F PCB trace antenna or external omni antenna
Power Supply	5V/1A micro USB
Dimensions	58mm*58mm*22mm
Weight	42g (sensor only)
Power Consumption	Less than 1 watt
Temperature	Working temperature 0°C - 45°C. Storage Temperature -40°C - 70°C
Software Features:
Internet Connection Type	Static IP / DHCP / PPPOE
DHCP:	Supported
Security Setup:	MAC-address filter, IP-address
Bandwidth Control:	filter, URL filter
Supported DDNS:	yndns, noip

Quality, Capability and Cost

Too many times are we presented with three options and told to pick any two.

At Buzd we know that this is only acceptable due to the lack of real alternatives. Buzd Sensors provide all three, High Quality, Market Leading Capability and Attractive Cost. Why settle for only two decision criteria when you can have all three.

SensorOne:

Ceiling/Wall Mount Low Profile AP with integrated antennas

The Buzd SensorOne is IEEE 802.11a/b/g/n/ac standards-based, and operate on both 2.4 GHz b/g/n and 5 GHz a/n spectrums. Supporting the latest 802.11ac technology, including 80 MHz channels width, both access points achieve a 280% throughput improvement over their 802.11n equivalents.

The Buzd SensorOne is a next generation smoke detector form factor access point, perfect for discrete installations, such as hotel or school hallways. Supporting 2x2 MIMO technology with two spatial streams, this access point provides association rates of up to 867 Mbps.

The Buzd SensorOne has been designed specifically with real-time analytics in mind. The firmware and arial design has been optimized to provide the most highly accurate dedicated analytics sensor on the market. Designed and built by Buzd, the SensorOne may be deployed in sensor only mode, and through a small software upgrade may be upgraded at a later date to perform as both a sensor and highly secure Wi-Fi Access Point.

Deploying the Sensor One in sensor only mode reduces the cost of Implementation and where customers have already deployed a Wi-Fi solution keeps the cost to a minimum while ensuring the best analytics sensor designed specifically for Presence Analytics.

• 2.4GHz, IEEE 802.11 b/g/n
• 2.4GHz, Data Rate: up to 300Mbps for 40MHz channels;
• 5GHz, IEEE 802.11 a/n/ac
• 5GHz, Data Rate: up to 867Mbps in 802.11ac 80MHz channels
• 5GHz, Data Rate: up to 300Mbps for 40 MHz channels
• Operation Modes: Access Point
• Security with 802.1X, WPA, and AES
• Dual IEEE 802.3at (PoE)

Specifications
Hardware Specifications
Base Platform	QCA 9557+QCA 9881+QCA8337
CPU Clock Speed	720 MHz
Wireless Radio	802.11bgn/ac
Reset Switch Built-in	Push-button momentary contact switch
Standards Conformance	IEEE 802.3 / IEEE 802.3u
Ethernet Configuration	10/100/1000 BASE-TX auto-negotiation Ethernet port x 2(RJ-45 connector) Auto MDI/MDI-X enabled, IEEE802.3af/at Power Over Ethernet Compatible
SDRAM	On board : 64 Mbytes
Flash	On board : 8 Mbytes
Built-In LED Indicators	1x Power, 2x LAN
Wireless Specifications
Network Standards Conformance	IEEE802.11 b /g /n compliant IEEE802.11b 1 / 2 / 5.5 / 11Mbps (auto sensing) IEEE802.11g 6 / 9 / 12 / 18 / 24 / 36 / 48 / 54(auto sensing) IEEE802.11n: 300Mbps (at 40MHz), 150Mbps (at 20MHz) IEEE802.11ac :867Mbps(at 80MHz)
Data Transfer Rate
Channel Space	B/G Mode: 20MHz N Mode : 20/40MHz AC Mode : 80MHz
Frequency Range	IEEE802.11b/g 2.412 ~ 2.462GHz (USA) 2.412 ~ 2.484GHz (Japan) 2.412 ~ 2.472 GHz (Europe ETSI) 2.457 ~ 2.462 GHz (Spain) 2.457 ~ 2.472 GHz (France) IEEE802.11 a/n/ac: 5.150 – 5.350 & 5.725 – 5.825 GHz (USA) 4.900 – 5.250 GHz(Japan) 5.150 – 5.350 & 5.470 – 5.725GHz (Europe ETSI)
Media Access Protocol	CSMA / CA with ACK
Modulation Method	IEEE802.11b DSSS (DBPK, DQPSK, CCK) IEEE802.11g OFDM (64-QAM,16-QAM, QPSK, BPSK) IEEE802.11n : BPSK,QPSK,QPSK,16-QAM,64-QAM
Operating Channels	802.11b/g/n: 11 for FCC,14 for Japan,13 for Europe, IEEE 802.11a/n/ac: 12 For FCC , 4 for Japan 4, 18 for Europe
RF Output Max. Power	2.4GHz: 800mW 5GHz : 500mW
Frequency Response flatness	±2dB over operating range
Receiver Sensitivity	-92 dBm
Operating Temperature	0 °C ~ 50 °C
Storage Temperature	-20 °C ~ 60 °C
Operating Humidity	10% to 80% Non-Condensing
Storage Humidity	5% to 90% Non-Condensing
Antenna	Built-In
Power Supply	110 – 220V AC Power; 12 VDC, Support 802.3af /at Compliant , Power Over Ethernet
Unit Dimensions	TBD (mm) (Width x Depth x Height)
Unit Weight	TBD
Form Factor	Ceiling/ Wall Mountable
Certifications	TBD

Documentation:

Download the BuzD MiniSensor Datasheet (PDF).

Download the BuzD - Presence (PDF).

Download the BuzD - SensorOne (PDF).